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Gawker Media is an online media company founded and owned by Nick Denton based in New York City. It is considered to be one of the most visible and successful blog-oriented media companies. As of January 2008, it is the parent company for 16 different weblogs, including Gawker.com, Defamer, Fleshbot, Deadspin, Wonkette, Lifehacker, Gizmodo, Consumerist and Kotaku.While Denton does not go into detail over Gawker Media's finances, he has downplayed the profit potential of blogs, declaring that "logs are likely to be better for readers than for capitalists. While I love the medium, I've always been skeptical about the value of blogs as businesses," on his personal site. However, in the February 20, 2006 issue of New York Magazine, Jossip founder David Hauslaib estimated Gawker.com's annual advertising revenue to be at least $1 million two years ago, and possibly over $2 million a year. Combined with low operating costs - mostly web hosting fees and writer salaries - Denton is believed to be turning a healthy profit.
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