People Design is a privately held design management consultancy based in Grand Rapids, Michigan, United States. The firm focuses on people-centered experience design, web design, and graphic design. People Design was co-founded by Kevin Budelmann, Yang Kim, and Michael Barile in 1997 under the name BBK Studio. Michael Barile left in 2003 and the firm was renamed People Design in 2007. Kevin Budelmann and Yang Kim are both graduates of Carnegie Mellon University.